Allen Matkins

Strategic Media Relations Campaign

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THE CHALLENGE

To raise the visibility of Allen Matkins’ expert attorneys and thought leaders within their focused real estate practice areas, and to design a media relations outreach program.

OUR SOLUTION

Pike+Pham PR began marketing Allen Matkins as a leader in California real estate and business law. One successful tactic to increase the firm’s visibility was to place bylined articles by an expert attorney in newspapers and vertical-market trade publications to reach their readers. We also conducted regular press briefings, hosted by Allen Matkins, where attorneys and editors/reporters had the opportunity to interact directly with one another.

THE RESULTS

Our efforts increased Allen Matkins’ media coverage circulation figures for all placements by approximately 6,450,000, with an advertising value of just under $183,000. We’ve continued to earn the firm’s attorneys’ space and readership in premier legal, real estate, and general news publications for over 15 years, generating countless firm mentions for Allen Matkins surrounding its work on numerous successful deals and positive litigation results.